Unlock Future Value with Predictive Insights
Predictive Lifetime Value (pLTV) utilizes historical data to accurately forecast the future value of customers. This empowers businesses to implement targeted marketing strategies that enhance long-term revenue growth.
Challenge
Marketers face inefficient audience targeting on META and YouTube, often prioritizing short-term conversions over long-term customer value. Outdated segmentation methods lead to missed high-value audiences, wasted ad spend, and suboptimal ROAS.
Solution
Panorama AI ingests historical customer data and applies predictive modeling to generate user-level PLTV (Predictive Lifetime Value). This enables retailers to implement AI-driven audience segmentation that aligns with growth goals, optimizing both retargeting and acquisition strategies.
Results
In 30 days, retailers using Panorama AI's predictive segmentation have:
- Identified the best-performing AI segment for look-alike audiences.
- Unlocked 58% higher revenue and 190% higher ROAS from high-value segments.
- Optimized ad spend by prioritizing predictive-driven audiences.
Predictive Lifetime Value
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